It's Poppin' is a pop up bubble gum shop located in the Downtown Lynchburg area. While trying to come up with an idea for this project, I was trying to think of something I am passionate about. Ever since I was a kid, I have always loved chewing any kind of gum. I am constantly chewing it and I honestly do not know a time that I am not chewing gum unless I am eating.
While creating this project, I was trying to come up with a fun and bubbly way to showcase different kinds of gum. I wanted to incorporate the classic pink gum colors while also having a warped bubble font.
After each guest gets the chance to walk through our pop up shop, they will each receive a signature "It's Poppin'" pack of gum.
This project consists of a full identity, sketches, 2 flat advertisements, 2 gif advertisements, social media pages/posts, and a souvenir pack of gum.
